CRANFIELD SCHOOL OF MANAGEMENT
I have had a relationship with the Strategy and Marketing groups at Cranfield since 1990, when I was appointed as the Shell International Fellow to work with the global oil group and Cranfield to develop original learning material from Shell’s businesses. The relationship has been on-going for the last twenty years.
Currently, I teach on all Cranfield’s MBA programmes on the topic of Human Universals and what managers and organisations in general can learn from this with relevance to strategic change. This topic proposes that strategies can be implemented more effectively if they are managed with the grain of human nature, rather than against it.
PUBLICATIONS
Scenario Planning as a Strategy Technique
European Business Journal Vol 15 , Issue 4, 2003
PDF (230KB) Copyright of European Business Journal 2003:
Reprinted by kind permission.
Evolutionary Psychology - A Working Paper
PDF (209KB)
Behavioural Economics - A Working Paper
PDF (188KB)
CASE STUDIES
Local to Global without Compromise – Is it Possible?
Global Advertising from Shell
ECCH 503-096-1, and Teaching Note 503-096-8
Metax in 2005 not published
Revisiting Metax
ECCH 300-151-1, 2002
Shell Gas Paraguay; Making and Sustaining the Difference
ECCH 501-008-1
The Shell-Ferrari Relationship
ECCH 501-064-1 [IPA winner 2001]
Visiting Metax
ECCH 300-123-1, and Teaching Note 300-123-8