Julie Verity
In 1990 I was appointed the Shell International Fellow at Cranfield School of Management. A two year sponsored period of study, this aimed at drawing lessons from researching Shell's businesses and translating these into insightful learning for Shell managers. I have consulted to Shell, the corporate centre and its businesses around the world ever since – an eighteen year relationship.
I have worked closely with the Global Brand and Communications group, provided learning consultancy, directed internal learning programmes, studied many of the Group's global businesses and been an expert contributor to the Scenario Planning team.
Publications:
Shell Learning
Visiting Metax
ECCH 300-123-1, 300-123-8, 2000
Revisiting Metax
ECCH 300-151-1, 2002
Shell Brands International
Interpreting the Successful Transformation of Shell’s Advertising Activity 1997- 2002
Management Decision 43.1 (March 2005)
PDF (194KB) Copyright of Management Decision, Volume 43 Issue 1, 2005: Reprinted by kind permission.
Local to Global without Compromise - Is it Possible? Global Advertising from Shell
ECCH 503-096-1, 503-096-8, 2003
Maximising the Marketing Potential of Sponsorship for Global Brands
European Business Journal Vol 14, Issue 4, 2002
[republished in: A Reader in Marketing Communications, Eds Kitchen, Schultz, Eagle and De Pelsmacker, Routledge 2005]